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Marketing Articles

1. Why your business should be using QR codes
2.
Six questions to ask yourself before launching a business.
3.
Lead generation 'must knows' for small business.
4. What are ISPs and why they are important for email

5. 9 marketing foundations for small business success: Part 2 

Smartphone users feel naked without their phones

Smartphones now outsell PCs

Online shoppers more satisfied vs instore

Mobile

Corporate blogging may have peaked

Small business turning to viral marketing

 All Articles

Why your business should be using QR codes

Although QR codes are not as well-known as something like Facebook, they have become a hot topic in recent times. Even though there is an obvious lack of knowledge about these codes amongst consumers (only 1 in 5 know what a QR code' is), recent research ...> more

Reignite your business with some easy initiatives

Although we love to find something to blame, it isn't always a recession that makes a business go south. Sometimes we just don't have the right basic strategy. > more

Nine Marketing Foundations for Small Business: Part 2

All businesses, including even the smallest, need a certain amount of cash upfront and ongoing, to survive. While there are many marketing and operational actions that cost nothing, all businesses should budget ... >more

Nine Marketing Foundations for Small Business : Part 1

Regardless of whether you are just starting or you've been in business for a while, there are some marketing fundamentals that all businesses should establish to maximise the likelihood of success... >more

Six Questions to ask Yourself before launching a business

For any new business preparing to launch a new product or an entire start up company, there are some critical steps to undertake well before launch. These answers provide the critical nuts and bolts of any business' strategy.....> more

Seven steps to make your website work harder!

Here are some basic steps that many businesses still miss in development or even at post-launch performance, that can improve website performance.... >more

Ten Ideas for Low Cost Marketing

It is a reality that when starting a business there is often limited funds for investing in promotion. Even established business will limit their promotion spend on the assumption that promotion is expensive. But did you know that some of the best marketing ideas cost very little or even nothing except your time?.... >more

Niching Your Business - Specialize to Speed up Your Success!

An important part of any company's marketing strategy is identifying what markets they will sell to and what strategy they will approach these market(s). Niche marketing is a form of 'focus' strategy. It involves a business focussing on one or more narrow market segments instead of going for the whole market (sometimes called 'mass marketing').... >more

What Do Your customers really, really want?

After a tough year in 2009, this year is promises to be much brighter economically. To be sure you make the most of these opportunities, it will pay to understand your customer needs more than ever.Here are some current and future trends that are being reported .... >more

Out of work? Start an online business but beware the pitfalls!

While it's certainly not a hoped-for-thing to get made redundant in a financial crisis, being out-of-work does sometimes open other doors. Many people decide that small business is worth a shot... >more

Marketing Strategy - what are the basics (Part 2)?

As per our previous article, there are five steps to basic marketing strategy. In the last article (Part 1) we covered Step 1: Market Segmentation and Step 2: Segment Targeting. Now we examine the last three steps ... >more

Marketing Strategy - what are the basics (Part 1)?

Developing marketing strategy actually covers five different and important steps in the marketing process. All five are steps towards successfully matching up your product or service benefits to the customers with the most likely... >more

Testimonials 7 easy steps to make yours work better!

Customer testimonials can be a very positive driver to a business or brand's success. Right? If that's so, why doesn't everyone use them? Well it could be that some people just haven't discovered this great secret yet... >more

Is Twitter truly twaddle?

Customer testimonials can be a very positive driver to a business or brand's success. Right? If that's so, why doesn't everyone use them? Well it could be that some people just haven't discovered this great secret yet... >more

Social Marketing - Just Do it!

If you are like me, you are starting to sit up and really take notice of this new phenomenon called 'Social Marketing'. It's one of the most popular topics in marketing circles and everyone seems to be into some part of it ... >more

Keeping Your Business Afloat in Stormy Seas - How to Market in a Downturn!

If you are like me, you are starting to sit up and really take notice of this new phenomenon called 'Social Marketing'. It's one of the most popular topics in marketing circles and everyone seems to be into some part of it ... >more

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